CBD, as you may have noticed, is suddenly everywhere and has become a pop-culture phenomenon. Canna Pop-Up attendees tell us they have stress, anxiety, pain, migraines, insomnia and they want relief.  As CBD becomes more mainstream and consumers are learning about the benefits, and how to incorporate products into their wellness routine, we at Canna Pop-Up want to reduce fear and falsehoods and responsibly build trust about this amazing natural, healing plant molecule. As we educate people about products and as scientific research continues, our long-term goal is to bring the cannabis plant into people’s lives in a meaningful way for health, wellness, fitness, self-care and caregiving. 

CBD is short for cannabidiol, one of over 60 cannabinoids found in the cannabis sativa plant (more commonly known as marijuana). Unlike THC, the most well-known cannabinoid, CBD has no psychoactive effects. So, while it won’t get you high, its reported therapeutic properties have driven CBD sales and popularity in the wellness industry for people of all ages and their pets too. 

The U.S. market for CBD products derived from hemp, another plant in the cannabis family, grew by more than 80 percent in 2018, to about $591 million, according to the Brightfield Group which does market research in cannabis-related industries. The products gained momentum with anxiety-ridden millennials in search of a solution more natural than the Xanax of previous generations. The products are now becoming popular with older age groups as users look to address the illnesses, aches and pains associated with aging without pharmaceuticals. More than one-third of CBD users are older than 40.

From the NYT

New York Times Magazine Talks About CBD.

The New York Times Magazine article, Can CBD Really Do All That?cites the long history of scientists gaining insight into human physiology by studying how plants interact with our bodies. Humans have receptors and transmitters that are part of the body’s endocannabinoid system and they are found throughout the digestive tract, central nervous, cardiovascular, immune and other systems. When marijuana, CBD or another cannabinoid is ingested, it interacts with the body’s endocannabinoid system. “The therapeutic magic of CBD and, in some cases, THC — and maybe some of the more than 100 other cannabinoids in cannabis — may come from the ways that, by tweaking the endocannabinoid system, they push the body away from disease toward the unruffled state scientists call homeostasis. With more than 65 cellular targets, CBD may provide a kind of full-body massage at the molecular level. This biochemical promiscuity is one reason CBD seems so medically promising, according to Yasmin Hurd, a neuroscientist at Mount Sinai, in New York. Modern neuroscience often tries to target one pathway or receptor, but it may not address what are often network-wide problems. “The brain is about a symphony,” she says. And CBD, she suspects, can “bring the entire symphony into harmony.” READ ENTIRE ARTICLE HERE.

At Canna Pop-Up we care about people’s health and believe that everyone deserves to consider this compound used in a variety of CBD products. Everyone is different, and CBD is medicine, so it’s important to take the time to research product quality to help your specific symptoms. At every event prospective users learn from brand ambassadors about the source of the products’ ingredients, delivery methods and dosage. Business and medical professionals, industry advocates and patients answer some of the most pressing questions about CBD and cannabis and how it can be therapeutic for many conditions

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