Not Your Grandmother’s Lollipops

CBD, an extract derived from hemp plants, is quickly becoming a panacea for the aches and pains associated with everything from menstrual cramps to cancer. Unlike their THC cousins, CBD products specifically promise relief from a variety of ailments, including nausea, inflammation, anxiety, arthritis, psoriasis and migraines. Some oils offer different mood treatments. And it helps from a retail perspective that these products don’t get you high. Unlike marijuana-derived extracts, CBD (cannabidiol) has a negligible amount of THC, the compound that provides psychoactive effects, and is primarily associated with medical benefits, which is why a host of new companies are popping up offering their tokes—er, takes—on the trend. This new breed of retailers and brands is promoting a more aspirational lifestyle associated with wellness and health. Read more here.